Tentative (as of April 14, 2014) | Schedule (PDF)


Monday | Tuesday | Wednesday | Thursday

Monday — August 4


8 am - 9 am

Workshop Registration Open

    ($250 per workshop, includes boxed lunch and beverage)

9 am - Noon 1 2 3 4 5 6

Where Did All the Email Strategists Go? The Contrarian's Guide to Winning at Email Marketing

Jens Larson

Eastern Washington University

Bursting the Social Media Bubble-How to Leverage Social Before it Leverages You

Douglas Miller

DePaul University

Advertising Online: Strategy and Tactics for Recruitment Success

Bob Johnson

Bob Johnson Consulting, LLC

Mobile in 2015

Dan Lewis

The Judge Group

Enrollment Marketing for Adult Learners: How Do You Wrestle the 2000lb. Gorilla?

Jim Paskill

Paskill Stapleton & Lord

YouTube Bootcamp - Learn How to Get the Most Out of Your Videos

Christopher Ankey

University of Michigan


Conference Start

8 am - 5:45 pm

Registration Open

11:30 am -

    12:45 pm

Power Lunch (invitation only)
1:00 - 1:15 pm

Welcoming Remarks

1:15 - 2:15 pm

Opening Keynote

2:15 - 2:30 pm


Tracks "All About the Web"

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

2:30 - 3:30 pm

Webolution! Creating a Web Ecosystem for Health Sciences at The University of MN

Rebecca Noran

University of Minnesota

Making a University Magazine Responsive, in Just 90 Days

Abu Noaman


Back to the Future: From Redesign to Rebrand...and Home Again

Andrew Meyers &

Jason Cash

Hope College

The Yin and Yang of Campus Apps

Tim O'Keeffe &

Joe Alfonso

Colgate University

3:30 - 3:45 pm


3:45 - 4:45 pm

Small Data for Big Results

Jeremy Ryan

Lipman Hearne

Be Responsive to Your Customers' Needs

Jennifer Bell &

Francis Troiana

Rowan University 

The Ultimate Bengal - A Case Study in Innovative Social Media Programming

Teresa Borrenpohl & Stuart Summers

Idaho State University

I Am a Red Raider: A Marketing Campaign Designed with Engagement in Mind

Alison Matherly

Texas Tech University


4:45 - 5:00 pm


5:00 - 6:00 pm

Gettting Social with Social: Using Social Media Education to Build Community Relationships

Lindsay Nyquist

Fort Lewis College

Can You See Me Now? Navigation and UX Heroes and Villians

Jeffrey Chase

University of Delaware

Intro to Analytics Driven Web Design - Low Hanging Fruit 

Thomas Minnefor

Rutgers University 

Beyond the Data: Engage Your Core Audience with Measured Results

Melissa Rekos

Carnegie Communications &

Matt Bundrick

Clemson University 

6:00 - 7:00 pm Welcome Reception (among the exhibitors)   



Tuesday - August 5

7:45 - 6:00 pm Registration Open
8:00 - 9:00 am Continental Breakfast

Tracks "All About the Web"

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

9:00 - 10:00 am

Rules of (Twitter) Engagement

Robert Bochnak

Harvard Business School

Action by Design: How #JHUCarey Business School Boosted Inquiries by 200% 

Andres Zapata, idfive & MD College of Art &

Kelly Brown

Johns Hopkins Carey Business School

E-Expectations 2014: Engaging College-Bound Seniors and Their Parents Online

Stephanie Geyer

Noel-Levitz &

Lance Merker


Your Social Media Portal

Ryan Maguire

University of Delaware

10:00 - 10:15 am



10:15 - 11:15 am

Centralized or Decentralized? The Hybrid Social Media Approach

Chris Barrows

New York University

Websites are Software, not Documents 

Matt Pierce

Montclair State University

Why Silo-Busting is Essential to Digital Marketing Success

Vanessa Theoharis & Gene Begin

Babson College

Using LinkedIn to Connect Students and Build Community

Lisa Witzig

Colorado State University, Global Campus

11:15 - 11:45 am

Networking with the Exhibitors    

11:45 am -

   1:15 pm

Lunch & Speaker
1:15 - 1:30 pm



1:30 - 2:30 pm

If You Build It Will They Come? The Case for Online Alumni Communities

Christina Balotescu & Megan Reiele


The Case for a Transparent and Inclusive Website Redesign Process

Becky Ceraul

University of Maryland School of Pharmacy &


Enough theory! Let's Put that Content Strategy into Action!

Molly Honan

Emmanuel College


Jeff Johnson


Understand and Leverage Your Data to Improve the Prospect Experience

Erin Slucter

City Colleges of Chicago

2:30 - 2:45 pm



2:45 - 3:45 pm

How to Engage Your Higher Ed Community (We Raised $5.1M in One Day)

Matt Hames

Colgate University

Web Transformation Projects - Build wit hthe Student in Mind

Joseph Conway

Houston Community College

PANEL: Finally! Let's Talk about the Elephant in the Room

Steve Navarro

R2integrated &

Sharon Higgins

Loyola University of Maryland

Navigating the Mobile Web

Dennis Kardys


3:45 - 4:00 pm

Snack Break  


4:00 - 5:00 pm

Thinking Beyond Page Views: How Your Content is Really Performing

Melissa Beaver & Jessica Behal


There's No Crying in Content Management: How to Empower Your Website Authors

April Arnold, Kimberly Hall & Amy Filardo

Loyola University of Maryland

Measuring a Marketing Mess: Getting Answers and Creating Mashups

Timothy Heuer

Loyola University of Chicago

Designing Higher Education Websites in the New Age of Machine Learning

Brett Burns

ImageX &

Chris Hartigan


5:00 - 5:15 pm


5:15 - 6:00 pm Special Interest Topics    

Content Migration - A Team Effort

Jill Forrester & David Kelly

Dickinson College

Is it Worth a Thousand Words? The Problems of Images as Content Replacements

Katherine Anderson, Scott Spriggs, Marsha Genthner & Tom Finley

Shenandoah University

Proactive, Not Just Reactive: Emergency Communication Customer-Service Approach

Cindy Meneghan

Montclair State University

Personalization in Higher Ed: Start Small and Think Big

Jeff Cram

iSITE Design

6:00 - 7:30 pm

Evening Reception at Pratt Street Ale House 

Hosted and sponsored by OmniUpdate and Noel-Levitz 




Wednesday, August 6


7:45 am -

   1:15 pm

Registration Open
8:00 - 9:00 am

Breakfast with the Best! & Continental Breakfast  


  Presentation 1 Presentation 2 Presentation 3 Presentation 4
Tracks "All About the Web"

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

9:15 - 10:15 am

How the Crowdfunding Craze Can Drive Sustained Donor Engagement

Jamie McDonald

GiveCorps &

Dayna Carpenter

University of Maryland Baltimore County

Responsive Design: The Solution to All of Your Problems?

Paul Fairbanks

Gettysburg College

#PictureIt: Using Instagram to Grow Your Social Media Presence

Carrie Phillips

Arkansas Tech University &

Brent Passmore

Eastern New Mexico University

The Anatomy of An Integrated Marketing Program (And How to Build Your Own!)

Justin Herberger

VisionPoint Marketingg &

Monte Walker

Gardner-Webb University

10:15 - 10:30 am


10:30 - 11:30 am

This Year's Digital Marketing Trends

Ken Bonham

Lucid Agency

BROCHURES ARE BACK, BABY: Putting the Marketing Back into Your Website

Cassie Paizis

Florida Southern College

Mobile and Email

Katie Thomas


10 Tips for Mobile-Friendly Email Messages

Joe Kneale

Fathom EDU

11:30 - 11:45

Snack Break   

11:45 - 1:00 pm Closing Remarks & Keynote    

Conference End



Thursday - August 7     

Master Class

(additional fee: w/conference registration-$595)

8:00 - 10:30 am Registration Open    
8:30 - Noon Class
Noon - 1:00 pm Lunch (included)
1:00 - 4:30 pm Class



Twitter Facebook YouTube Flickr Pinterest