Schedule
Tentative | Schedule (PDF)
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Monday
July 29 |
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7am - 5:45pm
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Registration -- 2nd floor / Fairfield Room | |||
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9 am - Noon
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Pre-Conference Workshops: |
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Tracks
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Marketing (track sponsored by Aquent) |
Marketing (track sponsored by Aquent) |
Mobile |
Design & Development (track sponsored by Acquia) |
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Advertising Online: Smart Strategy + Top Tactics = New Student Success Bob Johnson, Bob Johnson Consulting #onlineads |
Gamification of College Web Marketing Bryan Fendley, University of Arkansas at Monticello @gamedlearning, #gamifymkt |
Creating the Next Gen Digital Web Experience with Open Source Bryan House, Acquia |
Balancing dynamic visuals with SOUND content Andrew Bauserman, College of William & Mary @williamandmary, @wm_creative, @wabaus, #soundcontent |
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1 - 1:15pm
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Welcoming Remarks -- Imperial Ballroom | |||
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1:15 - 2:15pm
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Opening Keynote -- "Becoming President in the Age of 140 Characters or Less" Santa Ono, President, University of Cincinnati — @PrezOno, #HottestCollegeinAmerica Imperial Ballroom |
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2:15 - 2:30pm
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Break | |||
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Tracks
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Marketing (track sponsored by Aquent) |
Social Media | Mobile |
Design & Development (track sponsored by Acquia) |
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2:30 - 3:30pm
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Creating Internal Support to Reach External Audiences Julie Campbell, Ball State University #internalcomm |
Can You Pass the Social Media License Test? Social Media TOS Crash Course Karine Joly, Higher Ed Experts |
Going Responsive with Your Analytics Jessica Behal, NewCity #responsiveanalytics |
I Burned the Mac & Cheese: Everyday Moments and Marketing the College Experience Nicholas Alexopulos, Loyola University of MD #enterprisecontent |
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3:30 - 3:45 pm
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Break | |||
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3:45 - 4:45 pm
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StoryBox - A story of getting things done the agile way Adrian Liem, The University of British Columbia |
Social Media Through the Looking Glass Catherine Kerley, John Huggins, and Jeff Roby, Univ of OK, College of Liberal Studies #socialmadhatter |
A Mobile Solution for the Underdog Sylvia Nicosia, Farmingdale State College |
It's 2013 & I'm Still Writing "Should Web Designers Know Code?" On All My Checks Geoff Barnes, Elliance |
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4:45 - 5:00 pm
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Break | |||
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5:00 - 6:00 pm
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A Web Yankee in King Marketing's Court Mike Richwalsky, John Carroll University #webyankee |
It's Not All About Facebook: Define Your Own Private Community Vanessa Theoharis and Gene Begin, Babson College |
Killer Features: Creating a Mobile Platform that Students Actually Use Ian Ragsdale and Parixit Dave, Rutgers University |
Designing and Developing an Agile Web Eco-System David Stevens, and Gerlando Termini, Lehman College, City University of NY @Lehman_College #webecosystem |
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6 - 7 pm
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Welcoming Reception - 2nd Floor (open bar and hors d'oeuvres) |
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after Reception ...
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Social Meetup - meet your friends and colleagues in the lobby or at the reception to explore Boston | |||
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Tuesday
July 30 |
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8 - 9 am
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Continental Breakfast: 2 options | |||
| Topic Tables - Imperial & Plaza Ballroom | ||||
| Social - Statler Ballroom | ||||
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Tracks
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Marketing (track sponsored by Aquent) |
Social Media |
Mobile |
Design & Development (track sponsored by Acquia) |
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9 - 10 am
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Beyond the Basics: Using Video to Enhance Your Message Carrie Phillips, Arkansas Tech University and Brent Passmore, University of Central Arkansas |
Using Instagram to encourage, capture and increase social conversation Gretchen Edwards, Wake Forest University #instagramedu |
E-Expectations 2013: Positioning Your Digital Presence in a Mobile Environment Stephanie Geyer, Noel-Levitz & Lance Merker, OmniUpdate #E-expectations2013 |
Governance: How the 5 R's Protect You from 'Frankenstein-ing' your Website Tony Poillucci, Vision Point Marketing #webgovernance |
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10 - 10:15 am
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Break | |||
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10:15 - 11:15 am
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Keep Printing: The importance of printed materials in recruitment Aundra Weissert, Washington College #keepprinting |
Hashtags and Handles without the Headache: How to Painlessly Use Twitter Rebecca Rubin, Blue Water Media #HashtagsEdu |
Christopher Lynett, Lasell College |
How to build a stronger, more user friendly top level website Martin Boucher, Universite Laval |
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11:15 - 11:45
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Networking with the Exhibitors -- 2nd floor | |||
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11:45 - 1:15
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Lunch |
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1:30 - 2:30pm
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SPARTANS WILL.360: Reinventing the annual report as a dynamic brand engagement tool Heather Swain, Jim Peck, and Carmen Crist, Michigan State University |
Educating the Educators: How to teach your social media theory to others Lindsay Nyquist, Fort Lewis College #EducatingTheEducators |
The ROI of Mobile Marketing - 101 Bill Hurlburt, PS&L |
Your Newsletter: How Effective Design Creates a Lasting Impression Andy Twomey, Tufts University |
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2:30 - 2:45pm
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Break | |||
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2:45 - 3:45pm
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Juvenile Jokes, Bad Language, Sex Talk? Any Students in the House? Ram Kapoor, University of CA Berkeley |
Re-Thinking College Admissions by Embracing Social Business James Davidson and Steve Elmore, 7Summits |
From "mobile last" to "mobile first": a pragmatic approach to responsive design Tatjana Salcedo and Megan Hack, University of Vermont #mobilefirstrwd |
Usability Bootcamp: 3 Weeks to a Better Website Valerie Fox, Bentley University #higheredusability |
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3:45 - 4pm
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Refreshment Break | |||
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4 - 5pm
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Integrating social advertising into your marketing mix Laura Rigby, The University of New South Wales #socialads |
The Scroll: Hamilton's Social Media Strategy and Platform Jessica Krywosa, Hamilton College #TheScroll |
An Admissions First Mobile Site: Avoiding Critical Mistakes David Marshall, Mongoose Research #AdmissionsFirstMobile |
Creating A "Responsive" Web Community On Campus Nathan Gerber, Utah Valley University #campusweb |
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6- 7:30pm
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Reception sponsored by OmniUpdate & Noel-Levitz |
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8pm ...
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Social Meetup - meet your friends and colleagues in the lobby or at the reception to explore Boston | |||
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Wednesday
July 31 |
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8 - 9:15 am
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Breakfast & Closing Keynote -- Imperial Ballroom |
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Tracks
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Marketing (track sponsored by Aquent) |
Social Media | Mobile |
Design & Development (track sponsored by Acquia) |
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9:30 - 10:30 am |
How to Measure Everything: Analytics for Content Creators Michael Powers, Indiana University of PA |
Hot or Not? Social Marketing Trends in Higher Education Angela Yang, RDW Group and Sean Sweeney, ifactory #SMTrendsEdu |
The Business of Art and Going Mobile Laura Caruso, American University, Kogod School of Business |
Making Responsive Website Design Work for Higher Ed Akeem Williams and Eleni Creative Director, OHO Interactive #responsivedesign |
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10:30 - 10:45 am
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Break | |||
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10:45 - 11: 45 am
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Higher Education Marketing in an Era of Disruption and Sector Shrinkage Gerald Schorin, Sarah Lawrence College |
6 Things You Shouldn't Do When Planning and Designing For A Mobile World Doug Broujos, WhatCounts |
Responding to the Mobile Challenge - Moving Beyond Responsive Design Jim Edmunds, Ingeniux |
Using Analytics to Support Website Design Choices Nick Valentino, York University #designbyanalytics |
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11:45 - Noon
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Refreshment Break | |||
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Noon - 1pm
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Out of mind, out of site? Engaging with your alumni online Penny Richards-Fowler, Victoria University |
Data-driven Design for Higher Education to Increase Applicant Engagement and Conversions Sean Rusinko, Verndale #DataDrivenWeb4Ed |
Executing a Mobile Web Strategy Stephanie Coleman, Southern Polytechnic State University |
Improving the Top Five "High-Value" Pages of Your Website Jeff Johnson, Primacy |
| End of Conference | ||||
