Tentative (as of July 10, 2014) | Program (PDF)


SundayMonday | Tuesday | Wednesday | Thursday


Sunday — August 3

1 pm

Orioles vs. Mariners - meet in Hilton Lobby for others who want to go to the 1:35 pm game. Recommend buying your ticket prior to the game.

2:30 pm

Food Tour of Federal Hill -- Meet in Hilton Lobby; more info

7:15 - 8:15 pm

eduWeb Advisory Board Meetup — Location TBA


Monday — August 4

Pre-Conference Workshops

8 am - 9 am

Workshop Registration Open

 ($250 per workshop, includes boxed lunch and beverage)

  1 2 3 4 5 6
9 am - Noon 

Where Did All the Email Strategists Go? The Contrarian's Guide to Winning at Email Marketing

Jens Larson

Eastern Washington University

Holiday Ballroom 3

Bursting the Social Media Bubble-How to Leverage Social Before it Leverages You

Douglas Miller

DePaul University

Holiday Ballroom 2

Advertising Online: Strategy and Tactics for Recruitment Success

Bob Johnson

Bob Johnson Consulting, LLC

Holiday Ballroom 1

Mobile in 2015

Dan Lewis

The Judge Group

Calloway A

Enrollment Marketing for Adult Learners: How Do You Wrestle the 2000lb. Gorilla?

Jim Paskill

Paskill Stapleton & Lord


YouTube Bootcamp - Learn How to Get the Most Out of Your Videos

Christopher Ankney

University of Michigan



Conference Start

8 am - 5:45 pm

Registration Open

11:30am - 12:45 pm

Power Lunch (invitation only)
1:00 - 1:15 pm

Welcoming Remarks — Chris Barrows, eduWeb Advisory Board Member and Social Media and Mobile Products Coordinator, New York University

Holiday Ballroom 6

1:15 - 2:15 pm

Opening Keynote: "How did 25 years of marketing at Ruby Tuesday, Coca-Cola and Outback prepare me for Higher Ed?"

Dan Dillon, Chief Marketing Officer, Arizona State University

Sponsored by Adobe

2:15 - 2:30 pm



"All About the Web"

(sponsored by Stamats)

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

2:30 - 3:30 pm

Webolution! Creating a Web Ecosystem for Health Sciences at the University of Minnesota

Rebecca Noran

University of Minnesota

@rebeccanoran, #webolution

Holiday Ballroom 1

Making a University Magazine Responsive, in Just 90 Days

Abu Noaman & Nik Mihalick


@shortpgh, @elliance, #RWD

Holiday Ballroom 3

Back to the Future: From Redesign to Rebrand...and Home Again

Andrew Meyers &

Jason Cash

Hope College

@andrewmeyers, @jasonmcash, #backintime

Holiday Ballroom 2

The Yin and Yang of Campus Apps

Tim O'Keeffe &

Joe Alfonso

Colgate University

@tim_okeeffe, #yingandyang

Calloway A & B

3:30 - 3:45 pm


3:45 - 4:45 pm

Small Data for Big Results

Jeremy Ryan

Lipman Hearne &

Robert Yunk

University of Miami

@Jeremy_T_Ryan, #thatswide

Holiday Ballroom  3

Be Responsive to Your Customers' Needs

Jennifer Bell &

Francis Troiana

Rowan University

@RowanWebDev, #EduWebRespond

Holiday Ballroom 1


The Ultimate Bengal - A Case Study in Innovative Social Media Programming

Teresa Borrenpohl & Stuart Summers

Idaho State University


Calloway A & B

I Am a Red Raider: A Marketing Campaign Designed with Engagement in Mind

Allison Matherly

Texas Tech University

@allisonmatherly, #IAmARedRaider

Holiday Ballroom 2


4:45 - 5:00 pm


5:00 - 6:00 pm

Gettting Social with Social: Using Social Media Education to Build Community Relationships

Lindsay Nyquist

Fort Lewis College

@nywuistify, #GettingSocial

Holiday Ballroom 2

Can You See Me Now? Navigation and UX Heroes and Villians

Jeffrey Chase

University of Delaware

@scrapking1, #uxeduweb

Calloway A & B

Intro to Analytics Driven Web Design - Low Hanging Fruit 

Thomas Minnefor

Rutgers University

@analyticsdrivendesign, #analyticsdrivendesign

Holiday Ballroom 1


Beyond the Data: Engage Your Core Audience with Measured Results

Melissa Rekos

Carnegie Communications &

Matt Bundrick

Clemson University 

@carniegiecomm, #beyondthedata

Holiday Ballroom 3

6:00 - 7:00 pm

Welcome Reception (2nd floor, North & West Foyers ... among the exhibitors)   

After Reception

NEW! Networking Topic Dinners - Meet up with others who want to discuss a similar professional topic at a restaurant of your choice. Sign up for them at www.eduwebsignup.comafter the reception, meet at 7:15 in the Hilton Lobby and head for dinner.

7:30 pm

NEW! Pub Crawl — Meet Lindsay Nyquist, eduWeb Board Member & 2014 Presenter in the Hilton Lobby



Tuesday - August 5

7:45 - 6:00 pm Registration Open
8:00 - 9:00 am Continental Breakfast


"All About the Web"

(sponsored by Stamats)

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

9:00 - 10:00 am

Rules of (Twitter) Engagement

Robert Bochnak

Harvard Business School

@RobertBoc, #TwitterEngagement

Holiday Ballroom 3

Action by Design: How #JHUCarey Business School Boosted Inquiries by 200% 

Andres Zapata, idfive & MD Institute College of Art 

Kelly Brown

Johns Hopkins Carey Business School

@idfive, @jhucarey, #eduwebCarey

Holiday Ballroom 2

E-Expectations 2014: Engaging College-Bound Seniors and Their Parents Online

Stephanie Geyer

Noel-Levitz &

Lance Merker


@StephGeyer, #eepect

Holiday Ballroom 1

YouTube Bootcamp - Learn How to Get the Most Out of Your Videos

Christopher Ankney

University of Michigan


Calloway A & B

10:00 - 10:15 am



10:15 - 11:15 am

Centralized or Decentralized? The Hybrid Social Media Approach

Chris Barrows

New York University



Holiday Ballroom 2

Websites are Software, not Documents 

Matt Pierce

Montclair State University

@mausmalone, #WebsitesAreSoftware

Holiday Ballroom 1

Why Silo-Busting is Essential to Digital Marketing Success

Vanessa Theoharis & Gene Begin

Babson College

@gbegin, @VanessaTSmiles, #silobusting

Holiday Ballroom 3

Using LinkedIn to Connect Students and Build Community

Lisa Witzig

Colorado State University, Global Campus


Calloway A & B

11:15 - 11:45 am

Networking with the Exhibitors    


11:45am - 1:15pm

Lunch & Keynote:  

Remarks — Lindsay Nyquist, eduWeb Advisory Board Member and Social Media and Video Coordinator, Fort Lewis College

The Energy and Power of a Campus Web Community

Nathan Gerber, Director, Web Development Services, Utah Valley University

@nathangerber, #campuswebcommunity

Holiday Ballroom 4-6

Lunch sponsored by IgnitionOne

1:15 - 1:30 pm



1:30 - 2:30 pm

If You Build It Will They Come? The Case for Online Alumni Communities

Megan Reile


@360alumni, #alumnicommunity

Calloway A & B

The Case for a Transparent and Inclusive Website Redesign Process

Becky Ceraul & Shannon Tucker

University of Maryland School of Pharmacy 

@umsop, #keepyourfriendsclose andthewhinerscloser

Holiday Ballroom 2


Enough theory! Let's Put that Content Strategy into Action!

Molly Honan

Emmanuel College


Jeff Johnson


@theprimacy, @EmmanuelCollege, #contentstrategy

Holiday Ballroom 3

Supercharge Your Marketing with the Power of Video

Tod Plotkin

Green Buzz Agency

@greenbuzzagency, @plotkint, #videomarketing

Holiday Ballroom 1

2:30 - 2:45 pm



2:45 - 3:45 pm

How to Engage Your Higher Ed Community (We Raised $5.1M in One Day)

Matt Hames

Colgate University

@mhames, #colgateday

Holiday Ballroom 2

Web Transformation Projects - Build with the Student in Mind

Joseph Conway

Houston Community College

Calloway A & B

PANEL: Finally! Let's Talk about the Elephant in the Room

Steve Navarro


Sharon Higgins

Loyola University of Maryland,

Josianne Pennington Towson University, and

Keith Rhodes     Quinnipiac University

@orravan, #higheredelephant

Holiday Ballroom 1

Navigating the Mobile Web

Dennis Kardys


@wsolhq, @dkardys, #mobilenav

Holiday Ballroom 3

3:45 - 4:00 pm



4:00 - 5:00 pm

Thinking Beyond Page Views: How Your Content is Really Performing

Melissa Beaver & Jessica Behal


Holiday Ballroom 3

There's No Crying in Content Management: How to Empower Your Website Authors

April Arnold, Kimberly Hall & Amy Filardo

Loyola University of Maryland

@LoyolaMaryland, #contentowners

Holiday Ballroom 2

Measuring a Marketing Mess: Getting Answers and Creating Mashups

Timothy Heuer & Brendan Martin

Loyola University of Chicago

@TimJHeuer, #MeasureAMarketingMess

Holiday Ballroom 1

Designing Higher Education Websites in the New Age of Machine Learning

Brett Burns

ImageX &

Chris Hartigan


@Brett_John_Burns, #machinelearningedu

Calloway A & B

5:00 - 5:15 pm


5:15 - 6:00 pm

Content Migration - A Team Effort

Jill Forrester & David Kelly

Dickinson College



Calloway A & B

Is it Worth a Thousand Words? The Problems of Images as Content Replacements

Katherine Anderson & Scott Spriggs

Shenandoah University

@worth1000words, #thousandwords

Holiday Ballroom 3

Proactive, Not Just Reactive: Emergency Communication Customer-Service Approach

Cindy Meneghan

Montclair State University

#proactiveemergency communication

Holiday Ballroom 2

Personalization in Higher Ed: Start Small and Think Big

Jeff Cram

iSITE Design

@jeffcram, #jeffcram

Holiday Ballroom 1

6:00 - 7:30 pm

Evening Reception at Pratt Street Ale House 

Hosted and sponsored by OmniUpdate and Noel-Levitz 

7:30 pm


 Party at Pickles Pub -- sponsored by Percussion Software


Wednesday, August 6


7:45 am -1:15 pm

Registration Open
8:00 - 9:00 am

Breakfast with the Best! & Continental Breakfast  


Presentation 1


Holiday Ballroom 3

Presentation 2


Calloway A & B

Presentation 3


Holiday Ballroom 1

Presentation 4


Holiday Ballroom 2


"All About the Web"

(sponsored by Stamats)

Design & Development

(sponsored by Acquia)


(sponsored by R2integrated)

Mobile & More

(sponsored by Adobe)

9:15 - 10:15 am

How the Crowdfunding Craze Can Drive Sustained Donor Engagement

Jamie McDonald

GiveCorps &

Dayna Carpenter

University of Maryland Baltimore County

@GiveCorps, @UMBC, #BeyondCrowdfunding

Calloway A & B

Responsive Design: The Solution to All of Your Problems?

Paul Fairbanks

Gettysburg College

@pefnam, #rwdEduWeb

Holiday Ballroom 3

#PictureIt: Using Instagram to Grow Your Social Media Presence

Carrie Phillips

Arkansas Tech University &

Brent Passmore

Eastern New Mexico University

@teambc, #pictureir

Holiday Ballroom 1

The Anatomy of An Integrated Marketing Program (And How to Build Your Own!)

Justin Herberger

VisionPoint Marketing &

Noel Manning

Gardner-Webb University

@vispoint, #icm

Holiday Ballroom 2

10:15 - 10:30 am


10:30 - 11:30 am

This Year's Digital Marketing Trends

Ken Bonham

Lucid Agency

@kenbonham, @lucidagency, #Edu365

Holiday Ballroom 2

BROCHURES ARE BACK, BABY: Putting the Marketing Back into Your Website

Cassie Paizis

Florida Southern College

@cpaizis, #bback

Holiday Ballroom 1

Mobile and Email

Katie Thomas


@katapug, #WeLoveEmail

Calloway A & B

10 Tips for Mobile-Friendly Email Messages

Joe Kneale

Fathom EDU

@EDU_Marketing, #mobileemail

Holiday Ballroom 3

11:30 - 11:45

Snack Break   

11:45 - 1:00 pm

Closing Remarks — Andrew Meyers, eduWeb Advisory Board Member and Assistant Director of Admissions. Hope College


The Magical Mystery Tour: The Ever-Changing Landscape of Higher Ed Marketing

Hallie Sammartino, Ph.D., Vice President for Marketing and Communications, St. John's University



Holiday Ballroom 6

Sponsored by Marketo

Conference End

Post-Conference Workshop
1:30 - 5:30 pm  $250 (includes boxed lunch and beverage)

Using Metrics, Audience Insight, and Sequence Mapping to Create a Multi-channel, Multi-dimensional Communication Plan

Sabra Fiala, Phoebe Simon, and Joan Benson


Calloway A (workshop); Calloway B (lunch)


No matter which hat you’re used to wearing (Fez? Beanie? Tiara?), you need to use your whole brain to create a workable plan for communicating across media, channels, and time with prospective students—or any audience working its way through a complex decision. Building from the interconnected disciplines of marcom planning, content strategy, and digital analytics, we guide you through the process of creating your own working plan, from high-level strategy to ground-level tactics. You will take these skills out for a spin:

  • Mapping multi-channel communications for optimal timing and sequence
  • Creating more effective content and calls to action using audience insights and the map
  • Using digital analytics to plan, measure, and refine the map


Thursday - August 7      (8:30 am - 4:30 pm)

Master Class

Digital Recruitment Fundamentals & Best Practices

Faculty: Stephanie Geyer, VP , Web Strategy & Interactive Marketing Services, Noel-Levitz

Johnson A  (class) & B (lunch)

additional fee:

  • $595 - Class only
  • $395 - w/conference registration



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