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eduWeb Buzz Blog
- Guest Authors:
2008 ...
Jan: Rich Vallaster / Creosote Affects
Feb: Jeff Kallay / TargetX
March: Ted Simpson / MICA
April: Sean Carton / idFive
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Suggested Topics for 2008| Online
Form
- Academic Catalog … online vs. print
- Advertising? Doing any? On the .edu? or a .com? Is it working? Only athletics?
- Are you using: Twitter/Tweeterboard, Newsvine
- Blogs, authoring/editing, policies, what software are you using? Who’s doing it on your campus?
- Branding vs. Advertising
- College-provided technology … ethics in using what is provided to you?
- College Recruiters – what online tools are you using? (see Boston Globe article)
- CMS and/or Portals … writing your own? Buying from a vendor? What is working for you and your institution? Where does Wordpress come into this scenario?
- Crisis Plans … have you developed a mini web page/site? Do you have your crisis communications plan written? Want to share what you’ve accomplished and how you’ve gotten approval?
- Domain Names … using .com’s? for what department? Admissions, athletics? Doing advertising on it?
- Email policies
- Event Registration
- Google Apps / Google Analytics / Google Mail
- Interactive technologies and social media
- iTunesU?
- Marketing/Branding campaign
- How are your offices combined? i.e., print, web, PR, Communications
- Not sure how to correctly launch a redesigned website? Have you done it correctly? Share your experiences
- Online communities / Second Life
- Operational Sites (governance, strategic documents, etc) … what are you doing to handle this on your campus?
- Outsourcing/contracting out any marketing or web tasks? SEO? Email? What? Is it working?
- PEW and other Studies … how much value do you give them? How do you utilize web data?
- PR and New Media? How are you embracing it?
- Redesigned websites/logos/new institution names – what have you done? Has it worked?
- SEO / PPC
- Social Networking 101:
- What are you doing?
- What Web 2.0 apps are you using? Why? What is/isn’t working? Metrics? Pros/cons
- Facebook
- MySpace
- YouTube
- Blogs
- Podcasts/Screencasts … Are you having them transcribed to fit Section 508/accessibility purposes?
- And others… LinkedIn, Flickr, SecondLife, etc.
- President and/or upper level administrators/faculty using these tools? What your students? Supervised or not?
- Surveys & Metrics
- Using RSS for events?
- Testing usability with focus groups
- Tools are you using for website maintenance?
- Video – using it in your holiday or other institutional messages?
- Viral Marketing, Email Marketing, Social Networking, Mobile Marketing
- Web Analytics
- Web Copy … how much is too much?
- What resources (magazines, books, papers, blogs, media sites, etc) that you use to keep up-to-date with today’s technology and marketing?
- Working collaboratively with your marketing, IT, admissions, PR, etc. offices? If so, PLEASE SHARE
- Writing a Social Media Marketing Campaign?
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