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eduWeb Buzz Blog
- Guest Authors:
2008 ...
August: Christopher Scotton / doublePositive
September: Adrienne Bartlett / TargetX
October: Karen Buck / Zehno Cross Media Communications
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2007
Exhibitors and Sponsors
Additional
Info | Sponsors
| GOLD
Level Exhibitors |

Table: 4
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Active
Data Exchange
Active Data Calendar helps the
higher education industry drive admissions,
alumni participation, community outreach, and
student activities with a fully integrated event
marketing, registration management and facilities/
resource scheduling calendar.
Use easy event publishing tools,
set conflict notification, download events to
your personal calendar, set reminders, and register
for your event with our robust solution. Aggregate
academic and non-academic
events onto a master calendar so you can reserve
available facilities while at the same time
only displaying public events on your public
website. Motivate various stakeholders to publish
their events with the ability to list their
own events onto their own department web pages
while contributing to a master campus calendar
so you know what's going on. Even email regular
updates of daily, weekly or upcoming events
without having to retype your event descriptions.
Promote admissions
deadlines, club activities, community events,
and more with the leader in higher education
calendaring.
For more information visit http://www.activedatacalendar.com
or
http://www.activedatax.com |
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Table: 24 / Potomac
Room
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Annodyne,
Inc. is a new breed of marketing communications
agency – with deep expertise in developing
“Next Generation” student recruitment
strategies. Through a tightly integrated combination
of strategic consulting, creative execution
and innovative technologies, Annodyne is pioneering
formidable changes in the recruiting landscape.
Through proprietary lead tracking
technologies and custom developed Internet-centric
strategies, Annodyne has enabled Colleges and
Universities to not only stay current in their
techniques, but become advanced. Select clients
include the Wharton School of the University
of Pennsylvania, Penn State, La Salle University,
Post University and Cabrini College.
For more information visit
http://www.annodyne.com |
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Tables:
18/19 |
Blue
Sky Factory, Inc.
is an e-mail marketing service provider providing
targeted, measurable tools/services to help
leverage the power of the e-mail communications
channel. The company's premier, web-based application
Publicaster, delivers results oriented, cost
effective email marketing solutions to organizations
of all sizes. A leading e-mail marketing service
provider for the advertising/public relations,
education and non-profit categories, Blue Sky
Factory's repeat client list includes The Advertising
Council, Weber Shandwick Worldwide, J Walter
Thompson, Johns Hopkins University, UMBC, University
of Baltimore and Strayer University. The company
is headquartered in Baltimore, MD with offices
in Washington DC and Boston.
For more information visit:
http://www.blueskyfactory.com |
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Table: 11
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Creosote
Affects is a
strategic marketing firm that partners with
educational institutions to develop communications
that increase enrollment, raise institutional
funds and broaden brand recognition.
For more information visit: http://www.eduResults.com |
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Table: 8
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Dot Marketing,
Inc. ... Dotmarketing
(DM) builds enterprise level web sites for higher
& continuing education institutions, associations,
and foundations. Since 1996, DM has successfully
implemented, integrated and supported flexible,
open-source web solutions and web sites that
meet the real-world needs of more than 250 client
projects.
As a leader in open source application
development and implementation, DM also provides
a suite of web application products including
an enterprise content management system (CMS),
customer relationship management toolset (CRM),
eCommerce, knowledge asset management system,
web-based communication tools and more.
With this success, DM has become
one of the preeminent Internet software &
service agencies in the nation.
For more information visit:
http://www.dotmarketing.com |
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Sunday's
"Welcoming Reception" Sponsor |

Table: 10
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FigLeaf
Software
Fig Leaf Software is a premier
design, development, and training company serving
a broad range of higher education clients. During
the last fifteen years our consulting practice
has helped thousands of organizations become
more effective through the application of web
and database technologies
while our training group has instructed more
than 25,000 professionals about the nuances
that comprise excellent web design and application
programming.
As a premier partner with Adobe
and Google, we have experience with the latest
in online learning, Rich Internet Application
development and web content management to portals,
database integration, and enterprise architecture
or best practices consulting, Fig Leaf's talented
and award winning team of designers, developers
and instructors welcome the opportunity to work
with you on your next project.
For more information visit:
http://www.figleaf.com |
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Table: 16
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Gandalf
Development ... You
are ready for people across the institution
to manage their own content. You want to control
the structure of the site centrally. You need
to build a site that is ready for future functionality.
You are ready for Estrada.
Estrada provides the latest
in content management technology and expertise
for colleges and universities. This goes beyond
software, helping with planning, processes,
architecture, and design imple-mentation. Contact
Estrada today to bring your site back to life.
For more information visit:
http://www.gandalfdev.com |
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Table: 17
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Hannon
Hill
Hannon Hill Corporation makes
Web content manage-ment solutions that give
people the freedom to manage their Internet,
Intranet, Extranet and Portal content with ease.
Our solution, Cascade Server, is ideal for midsize
organizations including education, healthcare,
tech-nology and publishing. Designed for any
network environment, Cascade Server is as easy
as e-mail and gives IT departments much needed
deployment flexibility, a zero footprint client
and implementation in less than one month. Since
2001, Hannon Hill solutions have been trusted
by organizations including Clemson University,
Duke University, Carnegie Mellon University,
and many more.
For more information visit:
http://www.hannonhill.com |
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Table:
21 / Potomac Room
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IE Design
+ Communications
IE Design + Communications is
an established, full service graphic design
agency focused on creating memorable experiences
for its clients and their
audience. IE's award-winning team provides an
entire suite of creative services in both print
and interactive media. Combining strategy, creativity
and superior customer service, IE Design + Communications
is a proven resource for results-driven marketing.
For more information visit:
http://www.iedesign.com |
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Table: 3
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Innovation
Ads is involved
in the Enrollment Marketing and Enrollment Management
industries. Initially, the scope of Innovation
Ads’ services included only lead generation.
The Company was very successful in generating
education leads for colleges and universities,
and always sought to maintain close relationships
with the clients that the Company serviced.
These relationships allowed Innovation Ads’
executive staff to understand the need that
colleges and universities had for a refined
follow-up marketing process. The unique Enrollment
Solutions Platform that Innovation Ads currently
offers to colleges and universities combines
the Company’s skill and expertise in lead
generation, with the numerous features that
the Company’s consultants have developed.
All of the features benefit colleges and universities
by creating more applications and enrollments
at a reduced cost, while implementing best practices.
For more information visit:
http://www.innovationads.com |
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Table: 23 / Potomac
Room
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iSite
Design
ISITE Design, a full-service
interactive agency with offices in Portland,
Oregon, and Boston, Mass., provides strategic
consulting and website planning, creative design
and web development services to clients across
North America and beyond.
ISITE Design helps colleges,
universities and other organizations to effectively
use new technologies like social networking,
online communities, and other Web 2.0 tools;
web content management; site analytics; and
multimedia, as part of an overall online strategy.
ISITE has established technology
expertise through partnerships with best-of-breed
technology providers, including web content
management (Ektron CMS400.NET, PaperThin CommonSpot,
and Sitecore CMS), website analytics (WebTrends,
Google Analytics), as well as other tools, to
help clients achieve success online.
For more information visit:
http://www.isitedesign.com |
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Table:
6 |
Paskill
Stapleton & Lord The
majority of marketing and communication firms
serving the higher education market can be divided
into two groups: small firms offering personalized
attention with limited professional services,
or large firms with a comprehensive list of
professional services but multiple layers of
contacts and less than personal attention.
Paskill Stapleton & Lord
gives colleges and universities worldwide another
choice. We are an agency of 23 highly skilled
profession-als where personal service and attention
is standard procedure, and our professional
services are as comprehensive as the largest
firms in the country. For colleges and universities
in over 40 states, as well as Canada, Asia,
and Europe, Paskill Stapleton & Lord has
been the right choice.
For more information visit:
http://www.psandl.com |
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Table: 13
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PlattForm
Advertising is a full-service integrated
marketing communications agency specializing
in direct-response advertising within the school
industry. With its headquarters in Kansas City,
the agency provides all aspects of advertising
campaigns in-house. These services include strategic
media planning and buying, creative production,
web design, full-service web marketing, interactive
cost per lead programs, public relations, admissions
support services, call center solutions and
direct mail. PlattForm Advertising specializes
in the proprietary school market, servicing
over 950 campus locations nationwide.
For more information visit:
http://www.plattformad.com |
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Table: 20 / Potomac
Room
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Real
Magnet
Universities and colleges use
MagnetMail, Real Magnet’s world-class
email broadcast application, to communicate
with students, prospective students and alumni.
With integrated surveys, forms and dynamic content,
MagnetMail is ideally suited for higher education.
And it comes with comprehensive tracking reports
and Real Magnet’s renowned deliverability
– ensuring your messages reach your students.
Clients include Colgate University, George Washington
University, Wesleyan University, Marymount University,
University of Utah, Marist College, Drury University
and Middlebury College. Real Magnet has also
partnered with Affinity Circles to provide world-class
email broadcast capabilities to higher education
social networks.
For more information visit:
http://www.realmagnet.com/ |
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Table: 7
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SearchAdNetwork
is the leading authority for search engine marketing.
Our extensive experience, advanced
analytical analysis and PPC management technology
guarantees the highest return on investment
(ROI) for your search engine marketing campaign(s).
SearchAdNetwork strategically positions the
launch of your search engine marketing campaign
to immediately focus on your acquisition goals
and constantly optimizes to increase your ROI.
For more information visit:
http://www.searchadnetwork.com/ |
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Table: 1
|
TargetX
is the leading provider of interactive recruiting
solutions to higher education, helping colleges
lower their costs and strengthen their connections
with prospective students. The company offers
communications planning, creative services and
proprietary technology, including the most popular
email broadcasting system and the most powerful
online chat tool in the industry. TargetX helps
450 colleges recognize and repair the disconnect
between the way they market themselves and the
way students seek information.
For more information visit:
http://www.targetx.com/ |
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Table: 22 / Potomac
Room
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Web Ad.vantage
Founded in 1998, WebAdvantage.net
is a privately-held, woman-owned “boutique”
agency that provides strategic online marketing
services, including: online advertising, search
engine optimization, paid search campaign management,
email marketing and Internet strategy. WebAdvantage.net's
high-touch, results-centric approach to collaborative
client solutions has consistently garnered awards
and a loyal client following, including: Johns
Hopkins University, George Washington University,
Nokia USA, Nature Made Vitamins, Blair Corporation,
the IFAW, Laboratory Product Association, Optimost,
the Baltimore Area Convention & Visitors
Association, Decorative Product Source, Long
Home and Long Fence, Connections Academy and
Connecticut Plastics. Company president and
founder Hollis Thomases is frequently quoted
in the press. She authors "Online
Media Buying Agency Strategies" for
ClickZ, a leading Internet advertising and marketing
publication. She is also the online marketing
and advertising blogger for “CityBizBlogs”,
hosted by citybizlist in Baltimore, Washington,
Philadelphia, Boston and Atlanta. Thomases’
"Business
Perspective on Online Marketing"),
features her commentary on search engine news,
B2B online marketing, industry forecasts, and
trends in online advertising, mobile and video
technologies, social media and more.
For more information visit:
http://www.webadvantage.net |
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Table: 9
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White
Whale Web Services
We're a small, smart, hardworking
company that does standards-based Web design
and custom application development for outstanding
institutions of higher education (including
large-scale redesign projects for Duke University,
Brown University, and Haverford College). We
create dynamic, easy-to-update sites built on
no-nonsense frameworks and are committed to
direct communication between the people doing
the work and the people paying for it.
We love code, we love design,
and we love the clients we work for. Visit www.whitewhale.net,
call us at 510-808-4028, or stop by our table
in Baltimore for free advice and strong opinions.
For more information visit:
http://www.whitewhale.net |
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| Silver
Level Exhibitors |

Table: 12
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idFive
Great
design = Understanding.
idfive was founded on the belief
that great design comes from understanding.
Everything we do from strategy to design to
technology all starts with an understanding
of how your business works, the markets you're
in, and the customers you have (and the new
ones you're after!). Every decision along the
way... every color, every texture, every word,
every image, every font, every sound, every
line of code... is designed to get you the results
you seek.
For more information visit:
http://www.idfive.com |
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Table:
15 |
Listrak
is an integrated, self service email campaign
management solution that offers detailed management
and analysis tools to companies seeking to simplify,
synchronize and capitalize on their online marketing
endeavors.
For more information visit:
http://www.listrak.com |
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Table: 2
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James
Tower
Remember why you wanted to work
in the admissions profession?
It wasn’t to manage technology.
You wanted to work with students, helping them
earn a college degree.
Let James Tower help you remember
why you are in admissions.
We are a full-service Internet
marketing company specializing in recruitment
communication services for higher education.
Our solutions create human connections with
your prospective students. We offer AdmissionsGenie
(our Internet recruitment solution); CDs and
DVDs; virtual tours; email marketing campaigns;
website design, content management solutions;
and publications.
For more information visit:
http://www.jamestower.com |
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Table: 5
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OmniUpdate
is the most widely deployed web content manage-ment
system in Higher Education today. Used to manage
the web content of over 450 college and university
websites, OmniUpdate is the only CMS designed
specifically for use by faculty and staff.
With OmniUpdate even the most
non-technical users can be editing pages in
minutes, using a familiar full-page-context
WYSIWYG editor. OmniUpdate’s flexible
workflow system works the way you do to ensure
only approved content is published. OmniUpdate
also features a template-based publishing approach
to make enhancing your site a snap, while maintaining
a consistent look and feel. And, OmniUpdate’s
on-demand service is very affordable—saving
you up to 60% on the cost of implementing and
maintaining a CMS solution.
For more information visit:
http://www.omniupdate.com |
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Table:
14 |
yourmembership.com's
fully customizable online community products
will help connect your organization's entire
member base -- all community sites include:
custom design, all features, hosting, future
upgrades and customer service at one low monthly
fee. And we can have you up and running in 72-hours!
For more information visit:
http://www.yourmembership.com |
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