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edu WEB Conference 2008
Conference Updates

eduWeb Buzz Blog - Guest Authors:

2008 ...

August: Christopher Scotton / doublePositive

September: Adrienne Bartlett / TargetX

October: Karen Buck / Zehno Cross Media Communications

 

2007 Exhibitors and Sponsors

Additional Info | Sponsors
GOLD Level Exhibitors

Active Data Exchange

Table: 4

Active Data Exchange

Active Data Calendar helps the higher education industry drive admissions, alumni participation, community outreach, and student activities with a fully integrated event marketing, registration management and facilities/ resource scheduling calendar.

Use easy event publishing tools, set conflict notification, download events to your personal calendar, set reminders, and register for your event with our robust solution. Aggregate academic and non-academic
events onto a master calendar so you can reserve available facilities while at the same time only displaying public events on your public website. Motivate various stakeholders to publish their events with the ability to list their own events onto their own department web pages while contributing to a master campus calendar so you know what's going on. Even email regular updates of daily, weekly or upcoming events without having to retype your event descriptions. Promote admissions
deadlines, club activities, community events, and more with the leader in higher education calendaring.

For more information visit http://www.activedatacalendar.com or
http://www.activedatax.com


Annodyne

Table: 24 / Potomac Room

Annodyne, Inc. is a new breed of marketing communications agency – with deep expertise in developing “Next Generation” student recruitment strategies. Through a tightly integrated combination of strategic consulting, creative execution and innovative technologies, Annodyne is pioneering formidable changes in the recruiting landscape.

Through proprietary lead tracking technologies and custom developed Internet-centric strategies, Annodyne has enabled Colleges and Universities to not only stay current in their techniques, but become advanced. Select clients include the Wharton School of the University of Pennsylvania, Penn State, La Salle University, Post University and Cabrini College.

For more information visit http://www.annodyne.com


Blue Sky Factory

 

Tables: 18/19

Blue Sky Factory, Inc. is an e-mail marketing service provider providing targeted, measurable tools/services to help leverage the power of the e-mail communications channel. The company's premier, web-based application Publicaster, delivers results oriented, cost effective email marketing solutions to organizations of all sizes. A leading e-mail marketing service provider for the advertising/public relations, education and non-profit categories, Blue Sky Factory's repeat client list includes The Advertising Council, Weber Shandwick Worldwide, J Walter Thompson, Johns Hopkins University, UMBC, University of Baltimore and Strayer University. The company is headquartered in Baltimore, MD with offices in Washington DC and Boston.

For more information visit: http://www.blueskyfactory.com


Creosote Affects

Table: 11

Creosote Affects is a strategic marketing firm that partners with educational institutions to develop communications that increase enrollment, raise institutional funds and broaden brand recognition.

For more information visit: http://www.eduResults.com


Red Dot Marketing

Table: 8

Dot Marketing, Inc. ... Dotmarketing (DM) builds enterprise level web sites for higher & continuing education institutions, associations, and foundations. Since 1996, DM has successfully implemented, integrated and supported flexible, open-source web solutions and web sites that meet the real-world needs of more than 250 client projects.

As a leader in open source application development and implementation, DM also provides a suite of web application products including an enterprise content management system (CMS), customer relationship management toolset (CRM), eCommerce, knowledge asset management system, web-based communication tools and more.

With this success, DM has become one of the preeminent Internet software & service agencies in the nation.

For more information visit: http://www.dotmarketing.com


Sunday's "Welcoming Reception" Sponsor

Fig Leaf Software

Table: 10

FigLeaf Software

Fig Leaf Software is a premier design, development, and training company serving a broad range of higher education clients. During the last fifteen years our consulting practice has helped thousands of organizations become more effective through the application of web and database technologies
while our training group has instructed more than 25,000 professionals about the nuances that comprise excellent web design and application programming.

As a premier partner with Adobe and Google, we have experience with the latest in online learning, Rich Internet Application development and web content management to portals, database integration, and enterprise architecture or best practices consulting, Fig Leaf's talented and award winning team of designers, developers and instructors welcome the opportunity to work with you on your next project.

For more information visit: http://www.figleaf.com


Estrada

Table: 16

Gandalf Development ... You are ready for people across the institution to manage their own content. You want to control the structure of the site centrally. You need to build a site that is ready for future functionality. You are ready for Estrada.

Estrada provides the latest in content management technology and expertise for colleges and universities. This goes beyond software, helping with planning, processes, architecture, and design imple-mentation. Contact Estrada today to bring your site back to life.

For more information visit: http://www.gandalfdev.com


Hannon Hill

Table: 17

Hannon Hill

Hannon Hill Corporation makes Web content manage-ment solutions that give people the freedom to manage their Internet, Intranet, Extranet and Portal content with ease. Our solution, Cascade Server, is ideal for midsize organizations including education, healthcare, tech-nology and publishing. Designed for any network environment, Cascade Server is as easy as e-mail and gives IT departments much needed deployment flexibility, a zero footprint client and implementation in less than one month. Since 2001, Hannon Hill solutions have been trusted by organizations including Clemson University, Duke University, Carnegie Mellon University, and many more.

For more information visit: http://www.hannonhill.com


IE Design & CommunicationsTable: 21 / Potomac Room

IE Design + Communications

IE Design + Communications is an established, full service graphic design agency focused on creating memorable experiences for its clients and their
audience. IE's award-winning team provides an entire suite of creative services in both print and interactive media. Combining strategy, creativity and superior customer service, IE Design + Communications is a proven resource for results-driven marketing.

For more information visit: http://www.iedesign.com


Innovation Ads

Table: 3

Innovation Ads is involved in the Enrollment Marketing and Enrollment Management industries. Initially, the scope of Innovation Ads’ services included only lead generation. The Company was very successful in generating education leads for colleges and universities, and always sought to maintain close relationships with the clients that the Company serviced. These relationships allowed Innovation Ads’ executive staff to understand the need that colleges and universities had for a refined follow-up marketing process. The unique Enrollment Solutions Platform that Innovation Ads currently offers to colleges and universities combines the Company’s skill and expertise in lead generation, with the numerous features that the Company’s consultants have developed. All of the features benefit colleges and universities by creating more applications and enrollments at a reduced cost, while implementing best practices.

For more information visit: http://www.innovationads.com


iSite Design

Table: 23 / Potomac Room

iSite Design

ISITE Design, a full-service interactive agency with offices in Portland, Oregon, and Boston, Mass., provides strategic consulting and website planning, creative design and web development services to clients across North America and beyond.

ISITE Design helps colleges, universities and other organizations to effectively use new technologies like social networking, online communities, and other Web 2.0 tools; web content management; site analytics; and multimedia, as part of an overall online strategy.

ISITE has established technology expertise through partnerships with best-of-breed technology providers, including web content management (Ektron CMS400.NET, PaperThin CommonSpot, and Sitecore CMS), website analytics (WebTrends, Google Analytics), as well as other tools, to help clients achieve success online.

For more information visit: http://www.isitedesign.com


http://www.psandl.com

Table: 6

Paskill Stapleton & Lord

The majority of marketing and communication firms serving the higher education market can be divided into two groups: small firms offering personalized attention with limited professional services, or large firms with a comprehensive list of professional services but multiple layers of contacts and less than personal attention.

Paskill Stapleton & Lord gives colleges and universities worldwide another choice. We are an agency of 23 highly skilled profession-als where personal service and attention is standard procedure, and our professional services are as comprehensive as the largest firms in the country. For colleges and universities in over 40 states, as well as Canada, Asia, and Europe, Paskill Stapleton & Lord has been the right choice.

For more information visit: http://www.psandl.com


PlattForm Advertising

Table: 13

PlattForm Advertising is a full-service integrated marketing communications agency specializing in direct-response advertising within the school industry. With its headquarters in Kansas City, the agency provides all aspects of advertising campaigns in-house. These services include strategic media planning and buying, creative production, web design, full-service web marketing, interactive cost per lead programs, public relations, admissions support services, call center solutions and direct mail. PlattForm Advertising specializes in the proprietary school market, servicing over 950 campus locations nationwide.

For more information visit: http://www.plattformad.com


Real Magnet

Table: 20 / Potomac Room

Real Magnet

Universities and colleges use MagnetMail, Real Magnet’s world-class email broadcast application, to communicate with students, prospective students and alumni. With integrated surveys, forms and dynamic content, MagnetMail is ideally suited for higher education. And it comes with comprehensive tracking reports and Real Magnet’s renowned deliverability – ensuring your messages reach your students.

Clients include Colgate University, George Washington University, Wesleyan University, Marymount University, University of Utah, Marist College, Drury University and Middlebury College. Real Magnet has also partnered with Affinity Circles to provide world-class email broadcast capabilities to higher education social networks.

For more information visit: http://www.realmagnet.com/


SearchAdNetwork

Table: 7

SearchAdNetwork is the leading authority for search engine marketing.

Our extensive experience, advanced analytical analysis and PPC management technology guarantees the highest return on investment (ROI) for your search engine marketing campaign(s). SearchAdNetwork strategically positions the launch of your search engine marketing campaign to immediately focus on your acquisition goals and constantly optimizes to increase your ROI.

For more information visit: http://www.searchadnetwork.com/


TargetX

Table: 1

TargetX is the leading provider of interactive recruiting solutions to higher education, helping colleges lower their costs and strengthen their connections with prospective students. The company offers communications planning, creative services and proprietary technology, including the most popular email broadcasting system and the most powerful online chat tool in the industry. TargetX helps 450 colleges recognize and repair the disconnect between the way they market themselves and the way students seek information.

For more information visit: http://www.targetx.com/


Web Ad.vantage

Table: 22 / Potomac Room

Web Ad.vantage

Founded in 1998, WebAdvantage.net is a privately-held, woman-owned “boutique” agency that provides strategic online marketing services, including: online advertising, search engine optimization, paid search campaign management, email marketing and Internet strategy. WebAdvantage.net's high-touch, results-centric approach to collaborative client solutions has consistently garnered awards and a loyal client following, including: Johns Hopkins University, George Washington University, Nokia USA, Nature Made Vitamins, Blair Corporation, the IFAW, Laboratory Product Association, Optimost, the Baltimore Area Convention & Visitors Association, Decorative Product Source, Long Home and Long Fence, Connections Academy and Connecticut Plastics. Company president and founder Hollis Thomases is frequently quoted in the press. She authors "Online Media Buying Agency Strategies" for ClickZ, a leading Internet advertising and marketing publication. She is also the online marketing and advertising blogger for “CityBizBlogs”, hosted by citybizlist in Baltimore, Washington, Philadelphia, Boston and Atlanta. Thomases’ "Business Perspective on Online Marketing"), features her commentary on search engine news, B2B online marketing, industry forecasts, and trends in online advertising, mobile and video technologies, social media and more.

For more information visit: http://www.webadvantage.net


White Whale Web Services

Table: 9

White Whale Web Services

We're a small, smart, hardworking company that does standards-based Web design and custom application development for outstanding institutions of higher education (including large-scale redesign projects for Duke University, Brown University, and Haverford College). We create dynamic, easy-to-update sites built on no-nonsense frameworks and are committed to direct communication between the people doing the work and the people paying for it.

We love code, we love design, and we love the clients we work for. Visit www.whitewhale.net, call us at 510-808-4028, or stop by our table in Baltimore for free advice and strong opinions.

For more information visit: http://www.whitewhale.net

   
Silver Level Exhibitors

idFive

Table: 12

idFive

Great design = Understanding.

idfive was founded on the belief that great design comes from understanding. Everything we do from strategy to design to technology all starts with an understanding of how your business works, the markets you're in, and the customers you have (and the new ones you're after!). Every decision along the way... every color, every texture, every word, every image, every font, every sound, every line of code... is designed to get you the results you seek.

For more information visit: http://www.idfive.com


Listrak

Table: 15

Listrak is an integrated, self service email campaign management solution that offers detailed management and analysis tools to companies seeking to simplify, synchronize and capitalize on their online marketing endeavors.

For more information visit: http://www.listrak.com


James Tower

Table: 2

James Tower

Remember why you wanted to work in the admissions profession?

It wasn’t to manage technology. You wanted to work with students, helping them earn a college degree.

Let James Tower help you remember why you are in admissions.

We are a full-service Internet marketing company specializing in recruitment communication services for higher education. Our solutions create human connections with your prospective students. We offer AdmissionsGenie (our Internet recruitment solution); CDs and DVDs; virtual tours; email marketing campaigns; website design, content management solutions; and publications.

For more information visit: http://www.jamestower.com


Omni Update

Table: 5

OmniUpdate is the most widely deployed web content manage-ment system in Higher Education today. Used to manage the web content of over 450 college and university websites, OmniUpdate is the only CMS designed specifically for use by faculty and staff.

With OmniUpdate even the most non-technical users can be editing pages in minutes, using a familiar full-page-context WYSIWYG editor. OmniUpdate’s flexible workflow system works the way you do to ensure only approved content is published. OmniUpdate also features a template-based publishing approach to make enhancing your site a snap, while maintaining a consistent look and feel. And, OmniUpdate’s on-demand service is very affordable—saving you up to 60% on the cost of implementing and maintaining a CMS solution.

For more information visit: http://www.omniupdate.com


Table: 14

yourmembership.com's fully customizable online community products will help connect your organization's entire member base -- all community sites include: custom design, all features, hosting, future upgrades and customer service at one low monthly fee. And we can have you up and running in 72-hours!

For more information visit: http://www.yourmembership.com