Academica Group brings Full Cycle Marketing™ to the education sector. We offer you independent objectivity and market insight based on decades of consumer research, strategic marketing and technology expertise in the education sector. Our team of education marketing consultants has crucial expertise in marketing strategy, student recruitment marketing, public relations, and social media optimization.

Academica Group’s technology experts focus on developing products that make your web site intelligent and interactive – featuring database-driven functionality to make your web site more effective, and easier to maintain. Academica Group is the maker of SkoolPool, the PSE solution for Facebook. Our consultants have helped more than 100 institutions across North America effectively leverage social networks, such as Facebook and MySpace, as marketing vehicles.

Academica Group conducts the largest, most comprehensive post-secondary consumer study in North America: our annual UCAS Applicant Study reaches 100,000 PSE applicants annually.

For more information visit www.academicagroup.com

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Table: 15

Active Data Exchange

Active Data Calendar helps the higher education industry drive admissions, alumni participation, community outreach, and student activities with a fully integrated event marketing, registration management and facilities/ resource scheduling calendar.

Use easy event publishing tools, set conflict notification, download events to your personal calendar, set reminders, and register for your event with our robust solution. Aggregate academic and non-academic events onto a master calendar so you can reserve available facilities while at the same time only displaying public events on your public website. Motivate various stakeholders to publish their events with the ability to list their own events onto their own department web pages while contributing to a master campus calendar so you know what's going on. Even email regular updates of daily, weekly or upcoming events without having to retype your event descriptions. Promote admissions deadlines, club activities, community events, and more with the leader in higher education calendaring.

For more information visit www.activedatacalendar.com or
www.activedatax.com

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Table: 16

Blue Sky Factory, Inc. is an e-mail marketing service provider providing targeted, measurable tools/services to help leverage the power of the e-mail communications channel. The company's premier, web-based application Publicaster, delivers results oriented, cost effective email marketing solutions to organizations of all sizes. A leading e-mail marketing service provider for the advertising/public relations, education and non-profit categories, Blue Sky Factory's repeat client list includes The Advertising Council, Weber Shandwick Worldwide, J Walter Thompson, Johns Hopkins University, UMBC, University of Baltimore and Strayer University. The company is headquartered in Baltimore, MD with offices in Washington DC and Boston.

For more information visit: /www.blueskyfactory.com

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Since 1987, The CollegeBound Network (CBN) has worked with America's colleges, universities, and career schools in connecting learners with educational opportunities. CBN specializes in recruitment lead generation solutions for 900+ institutions and 3,000 campuses using its content-rich portals: CollegeSurfing.com, CollegeBound.net, SpaBeautySchools.com, HolisticJunction.com, TopCareerSchools.com, Top10ComputerSchools.com, and others. Among CBN's customizable, scaleable, and quantifiable services to increase institution's enrollment and reach amongst leading candidates seeking educational and professional growth: Internet marketing, search marketing, student services, e-marketing, telemarketing, and more. CBN is also the driving force behind ReachStudentsOnline.org, a collaborative effort to educate schools and other educational companies on the benefits and efficiencies of online student recruitment.

For more information on College Bound Network, please visit www.collegebound.net

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Creosote Affects is a strategic marketing firm that partners with educational institutions to develop communications that increase enrollment, raise institutional funds and broaden brand recognition.

For more information visit: www.eduResults.com

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Datamark is the nation's leading direct response ad agency exclusive to the college and proprietary schools segment of the education industry. Our research and technology-based marketing solutions help schools generate more starts while reducing marketing expenses associated with student acquisition.

Our core competencies include direct response services in direct mail, print, TV and all interactive media. Additionally, Datamark provides integrated media management services, and custom research.

For more information on Datamark, please visit www.datamark.com

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Dotmarketing, Inc. ... Dotmarketing (DM) builds enterprise level websites for higher education institutions, associations and foundations. Since 1996, we have successfully designed, implemented, and supported web solutions that meet the real-world needs of more than 300 client projects.

Our award-winning services include strategic consulting and user assessment, information architecture and planning, content development, web design, multimedia development, application development & implementation, systems integration, training and ongoing support.

Our open source product division, dotCMS, features an award winning enterprise content management system (CMS) combined with customer relationship management (CRM), eCommerce, knowledge asset management, web-based communications and more. dotCMS and its thriving higher education developer community is rapidly becoming the CMS of choice for institutions and developers across the globe.

For more information visit www.dotmarketing.com and www.dotcms.org

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Table: 13

Earthbound Media Group (EMG) is a one-of-a-kind creative marketing and communications agency providing admissions solutions for a diversity of public, private and professional institutions. Our singular goal is to evolve the digital and visual landscapes of business, operations, marketing and information technology for our higher education clients worldwide. By bridging agendas and gaps, EMG facilitates the perfect collaborative environment to bolster your bottom line, forging a lasting connection between the community, students, alumni, faculty and supporters of your institution.

EMG’s solutions are built from ground-breaking ideas, user-centric design and enterprise-driven digital technologies. Our service lines include Strategy and Operations, Cross-Channel Marketing Campaigns, Online Marketing and Optimization, Web Development and Enterprise Solutions, Broadcast and Rich Media and 1:1 / Automated Marketing Solutions.

For more information visit: www.earthboundmediagroup.com

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Table: 2

Fig Leaf Software is a premier design, development, and training company serving a broad range of higher education clients. During the last fifteen years our consulting practice has helped thousands of organizations become more effective through the application of web and database technologies while our training group has instructed more than 25,000 professionals about the nuances that comprise excellent web design and application programming.

As a premier partner with Adobe and Google, we have experience with the latest in online learning, Rich Internet Application development and web content management to portals, database integration, and enterprise architecture or best practices consulting, Fig Leaf's talented and award winning team of designers, developers and instructors welcome the opportunity to work with you on your next project.

For more information visit: www.figleaf.com

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LeadQual improves Internet Education Lead conversion from web form submission to completed applications. LeadQual responds to client leads within 3 minutes of form completion, qualifies each prospective student and then live transfers the most qualified prospects to an available admissions professional to close the deal. LeadQual also provides robust lead qualification reporting to compare lead types, forms and sources.

For more information visit: www.leadqual.com

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Nowspeed

Accelerate your search marketing program results by leveraging the latest analytic, creative and social media marketing techniques. This session will provide practical tips, proven methodologies and best practice examples on how to implement an effective search marketing campaign. You’ll come away with solid strategies in pay-per-click search marketing and search engine optimization to drive high-quality leads at the lowest possible cost. Using real examples from UMassOnline's search engine marketing campaign, you’ll learn how to: get more out of your paid search and search engine optimization dollars; integrate search marketing and social media marketing into a single, cohesive strategy; use metrics to continually refine and improve upon lead generation initiatives.

For more information visit: www.nowspeed.com

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OmniUpdate, Inc. is the leading provider of Web Content Management Software for higher education. Currently, OmniUpdate products are used to manage over 450 college and university websites, handling over 3 million web pages. OU Campus™ is a product designed specifically for the campus website, while additional products can be tailored for students, faculty and alumni administration use. Social networking solutions for the implementation of individual information portals and for the management of blog postings help to support the unique needs of .edu communication.

For more information visit: www.omniupdate.com

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PaperThin

Since 1993, PaperThin has helped organizations of all sizes worldwide to significantly reduce the time and expense involved in creating, updating and managing Web content. PaperThin's flagship product, CommonSpot(tm) Content Server, powers Internet, intranet and extranet sites for organizations such as Stanford University, Tulane University, Cornell University, Heritage Foundation, Mayo Clinic, Sharp Healthcare, National Park Service, The Gillette Company and The United Way, among others.

CommonSpot is the leading ColdFusion-based Web publishing and content management solution. With extensive out-of-the-box features and a flexible, open architecture, CommonSpot is quick to implement and easy to customize and extend.

For more information, visit: www.paperthinl.com

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Paskill Stapleton & Lord is a premier provider of marketing strategies and solutions for higher education. We create Advertising Campaigns and Publication Programs. We do Market Research followed up by Consulting & Planning. Creativity continues with Web Design & New Media Service. And finally, when your staff need a boost, we conduct Staff Development Seminars.

Our mission is to help client institutions prosper through enrollment growth, attracting qualified students who will enroll and graduate. We are committed to consistently returning significant value to our clients, and to providing only the services our clients require; promptly, efficiently, at a fair cost, and with these values foremost: integrity and trust, creativity and success through teamwork.

For more information, visit: www.psandl.com

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RedDot, The Open Text Web Solutions Group, provides Web-Centric ECM solutions to create, manage and deliver the content that drives business. RedDot solutions are recognized throughout the industry for their legendary ease of use and feature leading multilingual support; enterprise Web 2.0 capabilities; content integration; and contextualized delivery.

For more information, visit: www.reddot.com

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Royall & Company

Since 1989, Royall & Company has been developing strategic multi-media recruitment campaigns that can be measured and refined, and which consistently produce exceptional return on investment for its clients. Working in partnership with hundreds of colleges and universities, Royall has positioned these institutions to realize their individual and diverse enrollment goals. Today, the company enjoys relationships with almost 200 colleges and universities throughout the country, generating inquiries, campus visitors, applications and enrollments through thousands of campaigns each year.

For additional information about Royall & Company, please contact Bill Royall directly at 800-899-7227 or bill@royall.com

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TERMINALFOUR is a leading provider of highly functional Web Content Management Systems, eForms & Self Service software and associated
professional services to Universities and Colleges.

Our CMS software, which is specifically built around the needs of Higher Education website management, enables organizations to improve the creation, flow and delivery of information through various channels including Web sites, personalized student or staff portals, intranets, extranets and utilizing emerging web 2.0 technologies.

TERMINALFOUR Site Manager is an open platform CMS solution, is extensive highly functional modules specifically built for the challenges that Universities and Colleges face and integrates with a large number of Higher Education systems including student records systems, VLEs and portals.

The company has a strong presence within the higher education sector with 36 major projects completed to date.

For more information, visit www.terminalfour.com

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YourMembership.com – The Complete Online Member Community

YourMembership.com is the complete online member community for organizations of all sizes. Features include: event registration and ticketing, group/chapter homepages, member directory, permanent email, secure store, secure donations, forums, real-time data exports, mass emailing, career center, surveys, photo galleries, custom content and much more. There is a one-time setup fee of $995 and we can have you up and running in under 72 hours! Contact us for a guided tour.

For more information visit: www.yourmembership.com

DoublePositive contacts, qualifies and transfers prospective students who have requested information online about a school, LIVE to an enrollment advisor.

The DoublePositive Platform allows Educational organizations to transform inexpensive Internet education leads (data) into genuinely-interested and qualified inbound phone calls, and the consumers' data accompanies the live call in real time. We can help your organization by increasing your enrollments-per-month per enrollment-advisor and increasing your ability to efficiently consume Internet leads, ultimately result in more student enrollments and a lower cost-per-enrollment.

DoublePositiveMarketing Group, Inc. is a privately-held, venture-backed company headquartered in Baltimore, MD, with state-of-the-art call center operations and lead generation affiliates worldwide. Our management team brings years of experience from sales organizations, the online marketing industry, the technology industry, and the call center industry.

For more information visit: www.doublepositive.com

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Table: 18

Success. The Webster Dictionary defines 'Success' as achieving a favorable or desired outcome. At Estrada, we agree! Estrada CMS software and services have been delivering the desired outcomes to our clients for over 10 years. Whether it is winning prestigious CASE awards for Innovative Use of Technology and New Media or having Cable News Network (CNN) do a featurer story on your school Blog from YouTube and Flickr integration, our clients experience the outcomes they have set out to achieve and much more!

For more information visit: www.estradacms.com

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Intelliworks is a leading provider of relationship management and marketing software built for higher education institutions. Its Orion product is a flexible, configurable Web-based solution designed to empower operational professionals tasked with growing student enrollment and revenue for their academic programs. Leading higher education institutions, including Harvard Business School, ESADE and Empire State College, leverage Intelliworks’ technology to enhance communications and outreach to prospects, students, alumni and donors.

For more information visit: www.intelliworks.com

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Remember why you wanted to work in the admissions profession?

It wasn't to manage technology. You wanted to work with students, helping them earn a college degree.

Let James Tower help you remember why you are in admissions.

We are a full-service Internet marketing company specializing in recruitment communication services for higher education. Our solutions create human connections with your prospective students. We offer AdmissionsGenie (our Internet recruitment solution); CDs and DVDs; virtual tours; email marketing campaigns; website design, content management solutions; and publications.

For more information visit: www.jamestower.com

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