Call for Papers Info

Track 1 - Marketing Communications - Moderator: Amy Stevens, Web Communications Manager, Massachusetts College of Liberal Arts

Track 2 - Design & Development - Moderator: Kyle Trudell, E-Communications Director, Culver-Stockton College

Track 3 - Guest Track: The Best (and the Worst!) of Both Worlds - Moderator: Sean Carton, Chief Creative Officer, idfive

What happens when you bring together administrators and faculty, designers and techies, marketers and their agencies?
... A whole lot of learning and a whole lot more understanding! Everyone talks about “teams,” but how much do you know about how the “other side” of your team really thinks, what motivates them, and what keeps them up at night?
... Get to hear “the other side of the story” when web developers, designers, marketing people, vendors, and administrators present candid case studies, insider tips, and actionable strategies about how to build teams that can successfully complete projects and truly understand what makes us all tick.

Track 4 - Guest Track: Beyond the Buzz Terms: Defining Your College Brand - Moderator: Deborah Powsner, Education Marketing Manager, Google

Phrases like “brand awareness” and “brand engagement” have become so overused in recent years that it’s hard to remember what they even meant in the first place. However, with competition at an all time high among schools to attract the best and brightest, your school’s brand has never been more important.
... What sets your school apart?
... Would your target audience say the same thing?

In this track we’ll cut through the cliches and get back to the root of what “branding” really means, providing you the tools you need to effectively develop, communicate and manage your school’s identity.

• What are the core steps to brand development?
• How do I deliver a consistent brand message across multiple stakeholders (internal and external)?
• What does brand engagement look like throughout the student lifecycle, from application through enrollment and beyond?
• What is digital branding and how do I manage it as part of my overall marketing strategy?
• How do I measure my branding campaign’s success? What measurement techniques should I use and what role do they play in strategy development?
• What’s next on the horizon and how do I stay ahead of the trends?

Submit your ideas ... proposals accepted till March 19th. All presenters will be notified by the end of March and receive $75 off their registration fee.