Schedule

Monday, July 26th

Time A
Marketing Communications		 B
Design & Development		 C (Guest Track)
The Best (and the Worst!) of Both Worlds		 D (Guest Track)
Beyond the Buzz Terms: Defining Your College Brand
9 am - 6 pm Registration - Lower Level
9:00-Noon:
Workshops & Seminar		 "Mobile" in the Marketing Mix: Crafting a New Communication Strategy - Bob Johnson Creating a Comprehensive Social Media Framework - Mark Greenfield, University at Buffalo CMS Project Boot Camp for Marketers - Doug Clark, College Web Solutions Seminar: Building Your Education Brand Online: Google Tools for the Education Marketer - Katie McGlynn, Google Inc.
2-2:15 pm Welcome & Announcements - LaSalle Ballroom 1 & 2
2:15-3:15 pm:
Opening Keynote		 Brand ArchiTECHture: Building Your Brand on the Web & Managing to Make it Thrive
Terry Flannery, American University
3:15-3:30 pm Break & Topic Tables Sign Up at Registration Table
3:30-4:30 pm Measure Twice, Cut Once: 7-Step Plan to Your Measurement Strategy for Online Marketing - Karine Joly, Higher Ed Experts CSS for Mobile Devices & Using CSS to Present Content to iPhone- Justin Gatewood, Victor Valley Community College Dis Creating a Great Online Magazine: Making it Compelling- Brenda Foster, GCF Managing the Power of Your Brand on the Web and Beyond - Marilyn Kail, Carnegie Mellon
4:30-4:45 pm Break
4:45-5:45 pm Wrangling the Octopus: Managing Your Social Media Ecosystem - Aaron Rester, Univ. of Chicago Law School Using Personalization within Web Content Mgmnt - Piero Tintori, TerminalFour Online Orientation to Increase Yield and Student Success-Peter Tomassi, Education Dynamics The ABCs of Underdog Branding - Abu Noaman, Elliance
5:45-7:45 pm:
Welcoming Reception		 State Room Foyer (outside LaSalle Ballroom) & Huron Room

Tuesday, July 27th:

Time A
Marketing Communications		 B
Design & Development		 C (Guest Track)
The Best (and the Worst!) of Both Worlds		 D (Guest Track)
Beyond the Buzz Terms: Defining Your College Brand
7:30 - 8:30 am Cont. Breakfast & Topic Tables
LaSalle Ballrooms
8:30 - 9:30 am Getting Ink and Pixels: Media relations tactics to make news about your students in print & on Web-Amy Mengel, ReadMedia Building a Foundation for Integrating Rich-Media on a Web 2.0 Campus-John Drevs, Loyola University Chicago Across The Great Divide – Building a Campus Web Team Using a CMS-Nathan Gerber, Utah Valley University Building Your Brand Online: Top Higher Education Website Examples-Bob Johnson
9:30 - 9:45 am Break
9:45 - 10:45 am How Facebook and Twitter are Changing the Education Game- John Wayne Zimmerman, Erocket Fuel Going Social: An End to Linear Web Navigation-Andrea Michnik, The George Washington University Higher Education: The Toughest Gig in all the Web-Mark Greenfield, University at Buffalo Forget Your Brand, What's the Message-Jason Mark, Gravity Switch
10:45 - 11:15 am Networking w/Exhibitors
11:15 am - 12:30 pm Lunch & eduStyle Awards
12:30 - 1:30 pm E-Expectations 2010: What College-Bound High-School Students Demand From Your Website-OmniUpdate & Noel Levitz The Importance of Open Data with Web Content Mgmt: Preparing for Web 3.0-Tom Williams, Jadu Rapid Reply and Other Factors to Spark Success-Andrew Coleman, LeadQual Don't Jump to Communications: Role of Brand Strategy in Higher Ed Marketing-Sherrie Medina, School, Art Inst, Chicago
1:30 - 1:45 pm Break
1:45 - 2:45 pm How a Closed Social Network Benefitted Rutgers/Social Communications & Admissions-Diane Harris, Rutgers University Fast, Cheap & Actionable: Creating an Affordable Research Program-Michael Powers, Indian Univ. of PA A Tale of Two Vendors: Successful Web Redesign Against All Odds, Deb Dudley, SUNY Potsdam Solving the Mystery: Translating Your Brand into a Living Online Presence-Fritz MacDonald, Stamats
2:45 - 3:00 pm Refreshment Break
3:00 - 4:00 pm The Heretic's Guide to Marketing to Millenials-Rob Zinkan, John Dalton, Indiana University East Markers, Markers Everywhere: How to Incorporate QR Codes into the Marketing Mix-Lisa Low, Texas Tech University Teaming Up to Create a Winning Online Marketing Program: DePaul University Case Study-Kelly Cutler, Marcel Media Flip the Funnel: Communications Strategies that Work from Branding through Yield-Adrienne Barlett, TargetX
4:00 - 4:15 pm Break
4:15 - 5:15 pm Enrollment Marketing Automation 3.0: How Technology is Changing Playing Field for Marketers-Jamie Macdonald, SparkRoom Strengthening Website Design for Adult Student Recruitment-Jim Paskill, PS&L Don’t ever work with an agency (a presentation by an agency)-James Runkle & Michael Graham, Second Melody Bedrock or Shifting Sands? Brand as Foundation for Web Development-Lynn Donham, em2
5:15 - 5:30 pm Break
5:30 - 7 pm Reception at PJ Clarkes Restaurant & Bar
Sponsored by OmniUpdate, Noel Levitz

Wednesday July 28th

Time A
Marketing Communications		 B
Design & Development		 C (Guest Track)
The Best (and the Worst!) of Both Worlds		 D (Guest Track)
Beyond the Buzz Terms: Defining Your College Brand
7:30 - 8:30 am Cont. Breakfast
8:30 - 9:30 am Wish You Were Here: Experiments on Telling Your Campus Story from Abroad-Kirsten McKinney, Univ. of Richmond Managing Higher Education Web Development: Traps and Tips-Ryan Dellolio, The George Washington University Panel DiscussionDeb Dudley, SUNY Potsdam, Ann Marie Vargas, Rollins College The Real U: Building Brands that Resonate with Students, Faculty, Staff & Donors-Rob Moore, Lipman Hearne
9:30 - 9:45 am Break
9:45 - 10:45 am Social Networkers Still Love Email: So Does Higher Ed-DJ Waldow, Blue Sky Factory Using a CMS System to Help Manage Your Brand-Kevin Knutson, University of St. Thomas The Collaborator's Winning Playbook-Andres Zapata, idFive People vs. Web: People Win! Truly Standing Out on the Social Web-Howard Kang, BlueFuego
10:45 - 11 am Break
11 - Noon Making Better Decisions with Web Analytics-Rick Allen, Babson College MashED Up: Mashups and Higher Education-Doug Gapinski, mStoner Redesigning Group Therapy- Amy Stevens, MCLA Is Your Institution's Brand a Celebrity?-Damien Navarro, Earth Bound Media Group
12 - 12:15 pm Closing Remarks Before Keynote
12:15-1:15 pm Learning 2 Speak Native: How education is being transformed in 140 characters or less
Steve Dembo, Discovery Education