Tuesday Topic Tables

You will sign up for these after Monday’s Opening Keynote Speech at the Registration Table.

• Topic Table 1: Follow the Yellow Brick Road: Steps to Success (and Sanity!) on the Social Web—Brad Ward, CEO, BlueFuego
  Enough about the tools, let’s talk about YOU.  The voice of the institution, the Wizard of Oz behind the curtains on the Social Web.  Join this presentation for a lively discussion about what it takes to run a social web presence and be the community manager for a college or university. When should you delegate? How much time and resources should be dedicated?  When do you call it quits on a platform?  These questions and more will be discussed as we focus on YOU, the employee, and equip you to go back and make changes to the way you work.

• Topic Table 2: Green Marketing Strategies for an Economy in the Red—Lori Ely, eMarketing Strategist, Informz
  Go green and grow your inbound marketing results in a tough economy. This session will show you how paperless, emissions-free email marketing reduces cost and speeds delivery time for your messaging, all while reducing your carbon footprint.

• Topic Table 3: A Strategy Launched: Rebuilding a College Web Space—John Sharkey, Director of Web Strategy, Rollins College
  At this session, we will share the lessons learned from an extensive effort to rebuild not just a main site, but an entire college public Web space, as part of a strategic marketing initiative to portray a strong and consistent image.

• Topic Table 4: Empowering Your Brand on the Web—Alen Yen, President/Creative Director, iFactory
  The web has become one of the most powerful relationship-building tools in higher education. As budgets tighten, it becomes even more critical to ensure a visitor’s user experience is positive and strengthens the institution’s brand affinity. Delivering brand messages does not need to be an arduous process. We’ll walk you trough a series of case studies, and present creative executions of website user interface best practices.

• Topic Table 5: Enrollment Management in the Cloud—Lawrence Levy, President, Enrollment Rx
  What is CRM, and why should you care?  More schools than ever before are adopting Higher Ed CRM systems for Enrollment Management.  If you are unfamiliar with the term “CRM”, or if you know that your institution is in dire need of improvement in the day-to-day operations of Enrollment Management, it is time to find out how CRM solutions can finally provide the sorts of transformative systems you have been missing.

• Topic Table 6: First the Ugly, then the Bad and now the Good: A Web Redesign Case Study—Paul Novack, Director, Web Communications, Susquehanna University
  Get a project overview and take away war stories from a private liberal arts college web redesign initiative leading up to a site debut in August 2009.  This redesign case study will explore highs and lows of the 20-month project.

• Topic Table 7: Multichannel Marketing:  Converging Offline and Online Channels to Help Optimize Marketing Spend Through Direct Mail Efforts—Liz Kistner, President, Enrollment Marketing Solutions, Inc.
  Direct mail continues to be a staple used in the academia industry to generate enrollment.  For many, it is the single most significant budget line item. If your institution is like most, and continues to make a significant investment in direct mail, why not learn how to do it exceptionally well?  This session will give your school the nuts and bolts needed to plan, build, and implement a successful direct mail campaign from start to finish.

• Topic Table 8: E-recruiting in Good Times and Bad: Strategies to Avoid Costly Pitfalls and Yield Measurable Results in Uncertain Times—Jeff Soloman, Founder & SVP, Leads 360
  Leads360 will share their latest research on best practices for making purposeful connections that help convert candidates to enrolled students.

• Topic Table 9:Enrich the experience on the devices they love—Craig Devoe and Alexandria Maruska, Blackboard Mobile Marketing
  Students and faculty are now coming to the classroom, mobile devices in hand, with expectations to find out what’s happening on campus, get directions, or find friends—anytime and anywhere. Blackboard Mobile™ Central gives your campus community on-demand access to virtually every facet of campus life—including the campus directory, course catalog, news, sports, maps and shuttle schedules—when and where they need it. Join us for a round table discussion about how to start engaging your audience by bringing them the campus services they need, on the mobile devices they love.

• Topic Table 10:Virtual Tours and Interactive solutions to engage prospective students via your Website, Facebook, the iPhone, the iPad, and more!—Abi Mandelbaum and Taher Baderkhan, YourCampus360.com
  Come learn about the latest Virtual Tour and Interactive technologies being used by schools throughout the nation to attract prospective students locally, regionally, and worldwide.
Please let me know if you need anything else from our end.