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edu WEB Conference 2008
Conference Updates

eduWeb Buzz Blog - Guest Authors:

2008 ...

May: Lance Merker / OmniUpdate

June: Melissa Cheater / Academica Group

July: Carmella Manges / St. Edwawrd's University
 
2008 Schedule ... Monday | Tuesday | Wednesday

(tentative) ... Abstracts: Topic Tables | Presentations

 

Monday, July 21
Room
Cayman A
Cayman B
Cayman C
Pre-Conference Workshops - $150 per person (AND Post-Conference Workshops Below)

9 am - noon

Testing Your Redesigned Site by John Stapleton & Bill Hurlburt, Paskill, Stapleton & Lord

Join the Conversation: Social Media in Higher Education by Mark Greenfield, University at Buffalo and Brad Ward, Office of Admissions, Butler University
 
Track: Marketing
Track: Development
..
Track: Marketing OR Development
2:45 - 3 pm Welcome Remarks (Cayman C)
3 - 4:15 pm

Opening Keynote Speaker: Mark Greenfield, Director of Web Services, University at Buffalo (Cayman C)

"It’s the End of the Web as We Know It Redux"
4:15 - 4:30 pm Break
4:30 - 5:30 pm

Fordham Law Case Study: Aligning Web Strategies with Content Management by Daniel Auld, Dir. of Technology Communications and Academic Support, Fordham Law School and Christine Pierpoint, Principal and Senior Consultant, Welchman Consulting, LLC

Put Your Web Site to the test! by Michelle Mierzwa & Matt Dempster, Datatel

You Have Faculty Using Technology to Market? .. .Are You Kidding Me? by Dr. Greg Williams, Clinical Assistant Professor & Director, University of Maryland, Baltimore County (UMBC)
5:30 - 6:30 pm Opening Reception (Cayman Gallery) .. Bar & Hors d'oeuvres
Tuesday, July 22
7:30-8:30 am

Continental Breakfast: Topic Tables & Social Breakfast - Cayman B

Topic Tables -
  1. Creating an Identity with your Blog, by Ellen Taricani, Penn State
  2. By the Numbers: Deciphering Analytics for Website Improvements, by Jeff Cram, Managing Director & Web Strategist, iSite Design
  3. Overcoming Data Silos to Enhance Relationship Marketing, by Todd Gibby, CEO, Intelliworks
  4. The Shocking Truth They Don't Want Us to Tell You: You Don't Need An Agency to Succeed by Damien Navarro, Principal/VP Business Development, and Brian Harris, VP, Enterprise Accounts and Alliances, Earth Bound Media Group
  5. Vendor Free: Open Source Solutions by Nick Shontz, Developer/Systems Analyst, University of Montana
  6. A Microsite + Local Search = Increased Applicants by Abu Noaman, CEO, Elliance
  7. Online Communities: Adding Value, Protecting Your Brand by Desiree Ugo, VP, Client Services, YourMembership.com
  8. Less is More: Web Copy & Higher Ed Web Sites by Ron Bronson, Web & New Media Manager, Knox College
  9. Spend Time on Strategy and You'll Thank Yourself Later by James Runkle, Director of Strategy and Account Management, and Mike Graham, Creative Director, Second Melody LLC
  10. Your CMS Implementation Can Be a Success by Tonya Price, Director, Marketing and Web Operations, Worcester Polytechnic Institute
  11. From Dull Edge to Cutting Edge by Amy Stevens, Web Communications Manager, Massachusetts College of Liberal Arts
  12. Writing For Your Blog: The "Interactive Conversation" by Merry Bruns, Content Strategist & Web Writing Instructor
8:30 -9:30 am

Branding in the Wild Wild Web (Part 1) by Ms. Alka Joshi, Director, Marketing and Community Relations, and Shashi Naidu, Web Technician, Evergreen Valley College

Conceptualizing A University's Approach to High Quality in Technology Enhanced Learning by Mark Schofield, Dean of Teaching and Learning, Edge Hill University, UK

Circling Over Enrollment: The E-Expectations of Helicopter Parents by Stephanie Geyer, Assoc. VP for E-Communications and Web Strategy, Noel-Levitz
9:30 - 9:45 am Break
9:45 - 10:45 am

How to Accelerate your Search Marketing Campaigns in Education by Jennifer Brady, University of Massachusetts & Dave Reske, NowSpeed Inc.

Head in the Cloud: On-Demand Solutions for Processing, Storage and Content Delivery Needs by Mike Richwalsky, Asst. Dir. of Public Affairs, and Josh Tysiachney, Web Communications Coord., Allegheny College

Buzz, Brands and Babes: Finding Out How Your School's REALLY Being Portrayed Online ... and what to do about it. by Sean Carton, Chief Strategy Officer, idFive
10:45 - 11:15 am

Networking with Exhibitors

 
11:15 am- 12:15 pm Recruiting 2.1: An Update on the Revolution in Student Recruiting by Brian Niles, CEO, TargetX Bring more to your front page without the clutter. Utilizing AJAX to bring content in on the fly by Richard Orelup, Programming Czar, Valparaiso University Open-Source Update: The progress of Reason, an open-source CMS for higher ed by Matt Ryan, Assoc. Dir. of Web Communications and Development, Carleton College

12:15 - 2 pm

Lunch & eduStyle Higher-Ed Web Awards Ceremony (Cayman A & B)
2 - 3 pm

Puzzling Over Web Analytics? by Carmella Manges, Director of E-Marketing, St. Edwards University

(open)

High Tech and High Touch: Integrating the Web and Print Using Variable Print Technology by Dr.Cam Cruickshank, VP for Enrollment Management, and Matthew Allison, Webmaster, Tiffin University
3 - 3: 15 pm Refreshment / Munchie Break
3:15 - 4:15 pm

High School Students Tell All: What they really think about how we use the web in college recruitment by Dr. Pamela Kiecher, Head of Research & Issue Analysis, and Bill Royall, President, Royall & Company

Surviving a Website Redesign by Inas Hamam, Associate Director of Communications, The American University in Cairo

Producing Our Catalog with our Web CMS by Anne Macdonald, Managing Associate Dir. for Web Services, Suffolk University
4:15 - 4:30 pm Break
4:30 - 5:30pm

Blogs: The Many Voices of a University by Heidi Cool, Senior Web Designer/ Webmaster, Case Western Reserve University

Information Architecture in Higher Education by Dimitri Glazkov, Software Engineer, Estrada

The Admission Lifecycle and Mass Notification: A multi-channel enrollment management model by Chris Ferguson, Director of Admissions, Wilmington University
6:00 - 8:00pm "Mixer on the Marina" Reception ... Open to ALL attendees of the Conference ... sponsored by OmniUpdate, James Tower and Noel-Levitz ... in the Bayview Room at the Trump Marina Hotel. Drinks: beer and wine are free; cocktails are additional cost; Food: grilled vegetables, cheese, fruit, and the Round of Beef.

Dinner On Your Own

 
Wednesday, July 23
7:30 -8:30 am

Continental Breakfast: Topic Tables & Social Breakfast - Cayman B

Topic Tables -

  1. Don't Contact Us! Empowering Users to Create Online Forms, by Nathan White, Web Application Developer, Carleton College
  2. Everything We Knew About Web Redesign was Wrong by Jaye Lawrence, Director of Web Communications & Development, Carleton College
  3. Top Ten Search Marketing Mistakes Made by Universities by Abu Noaman, CEO, Elliance
  4. Streamlining Online and Print Catalog Publishing using a CMS by Eric Palmer, Director of Web Services, University of Richmond
  5. Capturing Innovation: Turning Point Clickers as Revealed in TUCAPTURE by David R. Feeney, Director of Digital Education, Fox School of Business, and Gail Gallo, Training Director, Computer Services, Temple University
  6. Microformats, why would I use them? by Jesse Rogers, Member of Special Projects Group, University of Waterloo
  7. Branding in the Wild Wild Web (part 2) by Ms. Alka Joshi, Director, Marketing and Community Relations, Evergreen Valley College
  8. Instant Connection. Limitless Results. by Todd Mason, CEO of Mason Media Group
  9. Blogability: What Does it Take to Make it in the Blogging World? by Karen Buck, Director of Cross Media Strategy, Zehno
  10. E-Mail Marketing for Higher Education by Kyle James, Webmaster, Wofford College
  11. The Current State of Web Design in Higher-Ed and Your Website by Stewart Foss, Founder, eduStyle.net
  12. Engaging the Social Networking Generation: How to Talk to Today's College-Bound Juniors and Seniors by Jennifer Ringler, Higher Education Business Consultant, James Tower
8:30 - 9:30 am

Listening to Our Users: How Imperial College London used 'mental models' to guide their redesign by Pamela Michael, Head of Communications Projects, Imperial College (London) & David Poteet, President, New City Media

Keys to Effective Web Site Management: an Organizational and Editorial Overview by Sarah Stanek, University Writer/Editor, Santa Clara University and Melissa Eckel, Web Administrator, Keck Graduate Institute

Bringing Web Services, Marketing Communications and the University "Customer" Together to Launch 50 Web Sites in Six Months by Rachel Beanland, Director of Communications, Matthew Levy, Coord. of Technology Operations and Phillip Gravely, Editorial Manager, School of Arts & Sciences, University of Richmond
9:30 - 9:45 am Break
9:45-10:45 am

SkoolPool: A Facebook Application for Students & Schools by Phil Bliss, CEO and Melissa Cheater, e-Strategy Consultant, Academica Group

Email's Role in the New Media Landscape by Greg Cangialosi, CEO, Blue Sky Factory

You Can't Please Everyone, but Give it a Try Anyway by Mary Beth Kurilko, Director of Web Communications, Temple University
10:45-11 am Refreshment / Munchie Break
11 am - Noon

Using New Media Channels to Acquire Students by Ron Hendricks, Chief Innovation Officer, Datamark

How To Embed Video on Your Website by Lance Merker, President & CEO, OmniUpdate

Hundreds of Websites. Countless Insights. by Brenda Foster, Partner, GCF and Katie Pugh, Account Manager, GCF
Noon - 1 pm

Closing Keynote Speaker: Karine Joly, Web/New Media Evangelist, CollegeWebEditor.com (Cayman C)

"It's the community, stupid...
7-step plan to raise and nurture any community online"
End of Conference
Post-Conference Workshop - $150 per person
2 - 5 pm

Direct Mail & Online Giving - A Partnership that Works
by David Hazeltine, Founder & CEO, YellowFin and Blake Groves, Senior eCRM Consultant, Convio. Inc.